Short and sweet post. I saw this on Quora and it is the best analogy of the difference between the two I’ve ever heard: PPC is like renting a house SEO is more like buying a property Yup, that about sums it all up.
Official Company Blog
Welcome to our official company blog! This is the only place on the web that will get you the inside scoop on Expert SEO and the exciting new technologies and strategies we are implementing to improve the SEO industry. Check back often for the latest updates.